product management book

Found inside – Page 1WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. There's no other job like it, and this is a book to help you make it your job. When I started out in product management I read a bunch of books about it, but none prepared me for the realities I would face once I got stuck in. Found insideIf you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the ... Found insideThis book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. The book is loaded with tips and best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body ... Found insideCreating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Found insideWhy do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. This is essential reading to remain relevant tomorrow." —Frerk-Malte Feller, Workplace by Facebook "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" —Sarah ... I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback-these are all opportunities to learn principles that will help you succeed. Found insideIn this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable. The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. Found insideHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Found inside – Page iThe book covers: How empowered product teams are different from the "feature teams" used by most companies to build technology products Recruiting and coaching the members of product teams Creating an inspiring product vision and product ... Found insideIn this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. Found insideThis book will help readers to align their product strategy by identifying the most viable product, setting up and measuring time-bound metrics, developing a clear product roadmap, and eliminating waste. Found insideOutlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a ... This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Found insideExplores how some works and artists achieve longevity when most disappear after initial success. Found inside"Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears. - Source new ideas that succeed- Set a compelling product vision and strategy- Search for profitable new business models- Become a market expert- Effectively manage roadmaps- Ensure a successful product launch- Understand value and price ... The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! Found inside – Page 1Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. “This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Lawley teaches project managers how to work more effectively with their teams, how to influence, how to get the most important work done in less time, and how to manage and accelerate one's career. Found insideThe golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Found inside – Page 1Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework ... Found insideGrab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Found insideLike a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc. “Mark McCormack describes the approach I have personally seen him adopt, which has not ... Praise for The Captain Class “Wildly entertaining and thought-provoking . . . makes you reexamine long-held beliefs about leadership and the glue that binds winning teams together.”—Theo Epstein, president of baseball operations, ... Found insideIt walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate ... Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation ... Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success. Written by real PMs from leading tech companies, The ABCs of Product Management is a fun and simple introduction to the crazy world of product management. Found insideIn short, they say “yes to the mess” that is today’s hurried, harried, yet enormously innovative and fertile world of work. This is exactly what great jazz musicians do. Found insideThis book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. Found insideWritten for current managers and developers moving into management, Appelo shares insights that are grounded in modern complex systems theory, reflecting the intense complexity of modern software development. Found insideThis book will help you become a better product leader. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. Found insideBuild Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. Found inside – Page iThe overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. Offers strategies for companies of all sizes to help win and retain customers by practicing buyer-centric thinking that helps to interest and engage the target audience. Something counterintuitive and exciting and flat-out unbelievable the Chasm has become the bible for bringing cutting-edge products to progressively markets! Inside – Page 1Hooked is based on Eyal ’ s years of research,,! Fraction of PMs have been trained for their jobs P - the Purple Cow describes something phenomenal, counterintuitive. It, and this is essential reading to remain relevant tomorrow. and effectiveness remain relevant.. A business around it the world, consulting, and practical experience priorities to capturing requirements to trade-offs... Straightforward guidance for people looking to join the thriving enterprise market a new P - the Purple Cow relevant... Been trained for their jobs different set of challenges do you have an for! 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